Karen Bevans, who recently resigned her post as Chief Operations Officer at Belize Telemedia Limited (BTL) after 25 years of service—is due to assume her new post as Director of Tourism at the Belize Tourism Board (BTB) next Wednesday, April 9.
Bevans was hoping to take on local and overseas consultancies after demitting office at BTL; however, the new job will mean that she will have her plate full.
The new Director of Tourism told Amandala today that her focus has to be on bringing the team together and fostering an environment of teamwork. She said that although her background is telecommunications and not tourism, she is optimistic that she can bring the kind of leadership to the organization that will build camaraderie among staff, which would then pay dividends in boosting productivity within the organization. She expressed confidence that the management staff has the technical tourism expertise the organization needs to oversee the sector.
Bevans also has a wealth of experience in marketing – which is one of the main areas of focus for the BTB. She rose through the ranks at BTL, starting out as an administrative officer, then receiving sequential promotions to serve as manager of administration, human resources, and public relations; followed by general manager of marketing and administrative services, which later changed to include further responsibilities of business development, marketing and sales. She has held several other posts at BTL, the last being the company’s COO.
As for addressing the financial problems that the BTB has been facing, Bevans told us that as far as she is aware, the budget process is complete, and she will rely on information from the finance team to provide her with an overview of the board’s financial status and they could then proceed from there.
According to the BTB, Bevans holds a MSc degree in Business Administration from the University of Phoenix, and a BSc degree in Management and Psychology from the University of Ozarks in Arkansas.
Minister of Tourism, Culture, and Civil Aviation, Hon. Manuel Heredia, Jr., said: “We are very happy to welcome Karen Bevans to the organization. Her impeccable reputation precedes her and we certainly expect to see great things from her. The industry has been excelling in both overnight and cruise arrivals, and our rebranding of the country has given us great international exposure. We look forward to working with her as we continue to build momentum.”