In the year 2000, we raised our Friday street price from $1.25 to $1.35. We did this in order to give our vendors an extra dime, from .25 to .35. We did it under pressure from our competitors, who had started offering them fifty cents for selling a dollar newspaper. Our competitors could do this because they make money printing three or four other newspapers, such as the San Pedro newspaper, the Chinese newspaper, the UDP Cayo newspaper, even The Belize Times in 2010/2011. This is how business works: rough.
You can imagine how the cost of printing materials, such as paper, film, ink, plates, and chemicals has risen since 2000. We have to ask our weekend issue readers to take some of the cost. The newspaper will take .10 out of a .15 raise, beginning in November. We’ll give our vendors an extra nickel to take them to .40. We ask our readers’ indulgence.